To position Crodino as the ultimate non-alcoholic aperitif, we created an Italian food tour that brought its rich heritage and Italian flavor to the streets of Amsterdam. This campaign gave people a taste of Crodino, encouraging them to experience its refreshing flavour in an authentic, engaging way. Chef Giorgia Voorthuis was the face of the tour, sharing her Italian favorites and engaging her followers in the Crodino experience, adding authenticity and relatability. Another key highlight was our collaboration with Massimo Gelato, who crafted a special Crodino-flavored ice cream for the summer, adding a unique, shareable touch. Influencers received custom seeding boxes with Crodino and the tour map, sparking organic content and visibility. Paid and organic social posts, along with targeted ads, invited users to download the map and explore the Crodino experience, connecting with audiences across both digital and physical settings.