Bollebozen

A children's programme by bol.

Bollebozen is an initiative by bol.com that contributes to creating equal opportunities for children in the Netherlands and Belgium. With Bollebozen, bol. organizes several events throughout the year and donates books, to inspire children’s love for reading and improve their literacy skills. In collaboration with bol.com, we host the yearly Bollebozen events in the Netherlands and Belgium. These events feature an engaging program for all students, starting with a reading session, followed by hands-on challenges in a labyrinth, and ending with a spectacular performance. By partnering with schools and local communities across the Netherlands and Belgium, the initiative maximizes its reach and impact. Bollebozen represents bol.com’s commitment to making a positive and sustainable contribution to the future of as many children as possible.

Participated kids

+1000

Yearly Events

4 - 6

First Bollebozen

2022

Our strategy

We boost engagement and awareness of Bollebozen’s initiatives by organizing impactful yearly events across the Netherlands and Belgium in collaboration with various schools. These events include interactive activities such as reading sessions and labyrinth challenges, designed to captivate children of all ages within the school. To maximize reach and engage the right audience, we partner up with local schools and relevant communities, fostering authentic connections and amplifying Bollebozen’s mission to inspire a love for reading and improve literacy skills among children. At the same time, community-driven collaborations highlight bol.’s commitment to creating equal opportunities for children and delivering a lasting, sustainable impact for future generations. By collaborating with the right schools, communities, and key figures—such as Metejoor in Belgium and Wildebras and Juf Roos in the Netherlands—we create a lasting impact, reaching over 800 children annually. With this successful edition, Bollebozen has not only reached many children and schools but has once again demonstrated how education can be celebrated in an inspiring and unifying way.

How we did all this?

Reaching NL & BE target audiences

Multiple events a year, stimulating reading

Authentic creator's content to boost awareness

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