What is a better way to boost Aperol’s online presence than through a powerful mix of marketing approaches? By owning the summer with activations at multiple festivals and organizing vibrant Sagra events, Aperol established itself as the season’s essential brand. To amplify awareness and deepen the connection with young audiences, we created an authentic campaign that brought Aperol’s glow to life amongst social communities.
Aperol Spritz x Spaghetteria Sagra: To connect deeper with Aperol's inner circle and strengthen the brand community, we tapped into the Spaghetteria Sagra events. By combining influencer marketing, UGC, paid social advertising, owned channels, and strategic seeding, we increased awareness and reinforced the Aperol Spritz as the essential drink for the perfect aperitivo moment. Cheerful festival vibes: Social-native content has been created around the powerful festival activations at Lago Lago, Solar and Down The Rabbit Hole to amplify brand awareness and brand love for Aperol Spritz. In this content, the true spirit of "Join the Joy" of Aperol has brought to life to deepen the connection with festival-goers. The activation and social-native content has been set-up for the audience to actively join in and become part of the audience's social presence.
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