We've increased engagement for Prime Video channels on TikTok and Instagram and boosted their follower numbers. Moreover, by collaborating with suitable influencers using creative strategies, we've raised awareness for Prime Video on these influencer platforms.
We increased engagement on Prime Video's channel by developing on-handle formats on Instagram and TikTok with the "Blue Squad" ambassadors, who were strategically paired with different film titles/genres. The ambassadors also created authentic off-handle content on their accounts to encourage followers and increase Prime Video awareness. At the same time, cross-posts were implemented to drive traffic to Prime Video's social media channels, reaching new audiences and adding value to the Prime Video feed.
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